Industry Background
Fashion & Beauty: Experience-Driven, Design Is Essential
Fashion and beauty retail is undergoing a profound shift from “selling products” to “selling experiences.” Global fast-fashion and beauty brands are accelerating store expansion into lower-tier markets, with store digitization extending from checkout to assisted selling, inventory, and membership, covering the entire customer journey.
POS terminals have evolved from mere “payment devices” into operational hubs that connect people, products, and space—enabling real-time inventory synchronization between physical stores and online channels, as well as omnichannel tracking of member purchasing behavior.
Store aesthetics have become a core competitive advantage. The checkout area is where customers linger the longest, and the visual appeal of the hardware directly influences brand perception.
Target Customers
Software Vendors
Retail store management and CRM system developers who need Android hardware platforms to run their solutions.
Core requirements include a clean, minimalist white design compatible with multiple brand customers, smooth and responsive touch operation, and a scanning platform capable of accurately reading small apparel hangtags, irregular footwear and hat labels, and fine cosmetics barcodes.
Secondary needs include bulk deployment and remote management to reduce hardware integration complexity across multi-store, multi-customer scenarios.
Chain Brand Operators
Apparel, beauty, footwear, jewelry, and maternity-and-baby brands with hundreds to thousands of stores nationwide.
Core needs are high-quality white hardware for a unified store image, plus mobile tablets that enable sales associates to check out and check inventory on the spot—transforming service from counter waiting to proactive interaction.
Long-term, OEM logo and color customization ensure a consistent hardware image across all stores, an important pillar of brand equity.
Customer Pain Points & Our Solutions
✕Checkout Area Aesthetics Affect Brand Image
Traditional black POS terminals clash with the store's minimalist decor, breaking the overall visual experience and undermining customer trust in quality
✓White Premium POS—Design Is Sales
The S1 white 15.6-inch Android POS blends with store aesthetics; the checkout area is upgraded from a “functional corner” to a “brand showcase”
✕Sales Associates Shuttle Back and Forth to Check Inventory, Reducing Efficiency
A customer asks, “Do you have my size?”—the associate runs to the counter to check; 2–3 minutes lost, the customer's patience runs out and they leave
✓K11 Assisted Sales, Instant Checkout
Associates carry tablets to check inventory, products, and member info on the spot; orders are completed right next to the customer; conversion rate and average order value rise together
✕Complex Barcodes Slow Down Checkout
Small apparel hangtags, irregular footwear/hat labels, and fine cosmetics barcodes vary widely; ordinary scanners have low recognition rates, causing checkout lines and customer frustration
✓White Scanning Platform, Accurate Recognition
The GS-700 white scanner accurately reads small, irregular, and damaged barcodes; product codes and payment codes are scanned in one pass; checkout flows smoothly
✕Mixed Hardware, Inconsistent Image, Hard to Manage
Mixing multiple hardware brands leads to inconsistent store appearance and varying maintenance standards; chain stores are hard to manage uniformly; brand equity erodes
✓Unified Selection + OEM Branding
Genstar's white hardware product line unifies every touchpoint; boot screens, logos, and colors can be OEM-customized; consistent image nationwide; brand equity grows
Genstar Hardware Configuration
G2
Self-Service Terminal
- No specifications available
T1
xxxx
Verify Terminal
- Android / Windows at factory selection
- RK3568 Quad-Core 2.0GHz / J6412 / N95
- 4GB RAM + 64GB SSD
- Built-in 58/80mm thermal printer
- Single / dual screen, compact all-in-one
Core Hardware Advantages
✓Premium White Design — S1 white + GS-700 white create a visually unified checkout area that blends with store aesthetics and elevates brand quality
✓Ten-Point Capacitive Touch — 15.6-inch ten-point touch screen for smoother product browsing, member lookup, and checkout, reducing customer wait time
✓Accurate Special-Barcode Recognition — GS-700 is optimized for apparel hangtags, footwear/hat labels, and cosmetics barcodes—small, irregular codes are read in a single scan
✓Tablet-Assisted Sales, Revenue Growth — 11-inch tablets let associates check inventory, products, and members on the spot, boosting conversion and average order value
✓OEM Branding — Boot screens, logos, and chassis colors are customizable—ensuring a unified hardware image across all stores
✓Lightweight Android, Efficient Operation — S1 runs on a Cortex-A53 quad-core processor; a lightweight system boots instantly and makes staff training simple
Solution Value
Premium Store Image
White POS + white scanner + OEM customization — the checkout area is upgraded from a “functional corner” to a “brand showcase”
Higher Sales Conversion
11-inch tablets support assisted selling with on-the-spot inventory, product, and member lookups, reducing customer drop-off and significantly lifting conversion
Omnichannel Integration
POS bridges the online mall and offline inventory; member data syncs across channels for a seamless O2O experience
Long-Term Supply Assurance
In-house factory capacity is stable, ensuring batch consistency; chain-brand expansion never runs out of stock, with nationwide after-sales service
Application Scenarios
Apparel ChainsFootwear StoresBeauty & Skincare
JewelryBags & AccessoriesMaternity & Baby
